End of the day - English editing.

At the end of the day is one of the less attractive clichés of the 20th century. It is first recorded in 1974 and means no more than ‘eventually’ or ‘when all’s said and done’. It is now wildly overused in speech as a ‘filler’ and tends to creep into almost any conversation. It is not good style to use it in writing.
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Empathy - English editing

Confusion often arises between the words empathy and sympathy, with empathy often being used where sympathy is more appropriate. Empathy means ‘the ability to understand and share the feeling of another’, as in both authors have the skill to make you feel empathy with their heroines. Sympathy means ‘feelings of pity and sorrow for someone else’s misfortune’, as in they had great sympathy for the flood victims.
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Emotive - English editing.

The words emotive and emotional are similar but are not simply interchangeable. Emotive is used to mean ‘arousing intense feeling’, while emotional tends to mean ‘characterized by intense feeling’. Thus an emotive issue is one which is likely to arouse people’s passions, while an emotional response is one which is itself full of passion.
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Elicit - English editing.

Elicit is sometimes confused with illicit because both words are pronounced the same way (/i-liss-it/). Elicit is a verb meaning ‘to extract (an answer, admission, etc.)’ whereas illicit is an adjective meaning ‘unlawful, forbidden’, as in illicit drinking.
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Either - English editing.

1.In good English writing style, it is important that either and or are correctly placed so that the structures following each word balance and mirror each other. Thus, sentences such as either I accompany you or I wait here and I’m going to buy either a new camera or a new video are correct, whereas sentences such as either I accompany you or John and I’m either going to buy a new camera or a video are not well-balanced sentences and should not be used in written English.
2.Either can be pronounced /I-thuh/or/ee-thuh/: both are correct.
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Egregious - English editing.

Egregious is an unusual word because its original meaning of ‘remarkably good, distinguished’ has been ousted by the exact opposite, ‘outstandingly bad, shocking’. The word comes from Latin grex meaning ‘flock’, and originally meant ‘towering above the flock’, i.e. ‘prominent’. Now it means ‘prominent because bad’: egregious abuses of copyright.
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Economic, Economical - English editing.

People sometimes describe something as economic when they mean economical. Economic means ‘concerning economics’; he’s rebuilding a solid economic base for the country’s future. Economical means ‘thrifty, avoiding waste’: small cars should be inexpensive to buy and economical to run.
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